Artists from the UK, France, and Italy are on a road trip around the cities in UK as part of a campaign entitled “Brandalism.” They aim to "challenge the destructive impacts of the advertising industry".
"We’ve taken over these billboards because the advertising industry takes no responsibility for the messages they force-feed us every day. They claim to give us choice but we have no choice to 'opt out' from these intrusions into our public and personal spaces,” group member Robert Graysford says. "We're lab rats for ad execs who exploit our fears and insecurities through consumerism. I’m a human being, not a consumer. So by taking these billboards, we are taking these spaces back. If Sao Paolo in Brazil can ban all outdoor advertising, so can we."